And, in this case, he is commenting about a bad way of thinking the business: when you want to join something or to sign into something you can do it in one or two minutes by clicking on a computer with internet connection. If you want to cance the activity / subscription they ask you to do it in person or through a legalized message / mail (a much harder way especially when the cancelling person does not have the time to do that).
I haven't met this kind of business yet but I would avoid it like hell. Having a good businesss is having good products and / or services, not especially having more money even it helps (money is the result and a good tool, not what you want the most). Respect is important, in business and real life, and respecting money more that people can make the consider your business as shit.
