How Artificial Intelligence could change the advertising business

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Artificial Intelligence involved in the advertising business is pretty new for me, I haven't met it yet, but I am not surprised. People have a good tendency to use a good tool anywhere they can, so if Artificial Intelligence can be used in advertising with good result go for it. Make it earn you some money and learn it some good and better things.

Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative Artificial Intelligence and its potential impact, both positive and negative, on marketing. People are saying that from social media to Artificial Intelligence, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. My noisy head thanks them after a few weeks od hard work but it won't stop using adblockers.

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Dan-Marius Sabău
Dan-Marius Sabău

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